Increase Hotel Yield Efficiency for Weekend Travelers Example

Business Issue
A Travel Company wants to differentiate their offering to their frequent traveler segments.

Notify segments of frequent travelers about last minute travel bargains in the customer's desired location, according to their preferences, resulting in incremental sales.

A partner hotel in an indicted location is facing low yield conditions and would benefit from incremental weekend room sales. Those customers whose preferences meet the criteria will receive the hotel offer and other areas of interest that they have specified an interest in. The offer will be displayed on the user's desktop or digital device of choice (PDA, cell phone).