Drive Revenue by Adding Value Example

Business Issue
A Clothing Retailer seeks to increase revenue by building enduring relationships with their customers through value added programs.

Deliver value to customers by informing them of specials, wardrobe ensembles that are specific to their preferences, build and style.

Customers/families with particular clothing size(s) and preference(s) will receive valuable and timely notification about new specials, offers of interest, and personal shopper recommendations. Customers will receive a message alert on their desktop advising them about the customer-specific clothing recommendations, and will also receive tips on latest trends, what's "in" for their body type/coloring, and special offers of specific interest to them from partner retailers.