Inform, Educate and Build Trust with Safety Tips Example

Business Issue
An Auto Company needs to foster relationships with their customers and remain top of mind through customers' life cycle.

Objective
Inform, educate and build trust to develop enduring relationships, greater loyalty and increase long-term profits.

Implementation
Customers with a specific car model will receive valuable and timely notification about safety or recall issues pertaining to their car. Customers would receive a message alert on their desktop advising about the safety or recall issues and suggesting that they schedule an appointment with their nearest dealer to rectify the problem.