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Case Study: Compaq Advisor

Client: Compaq Computer Corporation

Business Objectives: Improve customer satisfaction and drive beyond-the-box revenues by educating customers on Compaq’s myriad accessories, services and solutions.

Viassary Solution: Development of Compaq Advisor, a smart messaging application that provides relevant, timely and targeted information to customers’ desktops to ensure users are receiving optimal performance from their Presario desktop and notebook PCs.

The Bottom Line: Compaq’s metrics for success for Compaq Advisor are to increase customer satisfaction, reduce costs through proactive customer service and drive incremental after market revenue.

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