NeoPlanet, Inc. was founded on the vision of enhancing the computer user's desktop experience through custom personalization. Since the fall 1997 invention of the NeoPlanet Browser, the company's evolution from a single product offering to a suite of multiple products has centered on its consistent core competencies: advanced software development and deployment; deep-domain expertise in desktop and digital marketing; and proven track record of developing and maintaining relationships with major companies.
The development of NeoPlanet's initial technology was incubated at Bigfoot International, a New York-based e-mail services firm. In December 1998, NeoPlanet, Inc. was spun out of Bigfoot, establishing corporate headquarters in Phoenix in January 1999, with a small group of employees from New York and the San Francisco Bay Area.
McAfee and Terra Lycos were among NeoPlanet's first partners, each launching multiple versions of branded browsers. Also in 1999, NeoPlanet, together with New Line Cinema, launched the Austin Powers browser to coincide with the premiere date of "Austin Powers: The Spy Who Shagged Me." The Austin Powers Browser marked NeoPlanet's first branded browser for a feature film. The NeoPlanet/New Line launch of the Dr. Evil Browser soon followed.
In the spring 2000, NeoPlanet moved its headquarters to Tempe, Ariz. Throughout 2000, NeoPlanet garnered partnerships to market and distribute branded browsers with major companies in the entertainment, computer manufacturing and sports arenas, including Universal Studios, Interscope/Geffen/A&M Records, USA Networks, TV Guide, Hewlett Packard, Carolina Hurricanes and Phoenix Coyotes. Also, a "matching skins" campaign with RealNetworks allowed users to match the look-and-feel of the NeoPlanet Browser with that of RealNetworks' RealJukebox TM.
With 2001 came NeoPlanet's next generation of technology: The ViassaryTM suite of customer-empowering products and services. The development of NeoPlanet's Vissary suite was predicated on Marketing Relationship Management (MRM), the convergence of digital marketing and Customer Relationship Management (CRM), and the increasing need for companies to better understand and communicate with their customers.
The Viassary suite enables companies to communicate effectively with their customers through multiple digital touch points, including PC desktops and wireless devices. This powerful technology enables companies to reach their customers whether they are online or offline with the intelligent delivery of relevant, timely and targeted communications and applications.